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    Dartplayer Dot Net :: View topic - Getting a Sponsor
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    Getting a Sponsor

     
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    Erik
    COMMANDANT
    COMMANDANT


    Joined: Jun 1, 2003
    Posts: 9887
    Location: Moses Lake WA

    PostPosted: Thu Aug 01, 2013 12:58 pm    Post subject: Getting a Sponsor Reply with quote

    OK We've had this discussion before I'm sure but recently I was expanding on this topic a little and it made me decide to post here.

    It's often asked by up and coming tournament players (who are faced with the ever increasing cost of travel and the limited opportunity to earn said costs back at events): how do I get a sponsor?

    My main response usually centers around this theme:

    Don't ask "how do I get a sponsor" but rather "how can I sell your products?".

    You see the entire purpose of sponsoring a player is to sell something unless of course you find that rare being who just wants to toss money your way (or perhaps a family member or friend). Take this site for example: why would anyone pay top put their name on the site if it didn't sell darts (and be sure after reading this to click those links and see what they have to offer please!)? Answer: they wouldn't.

    The idea is really simple: capitalism works so think like a capitalist.

    What? Yes, think about it from the perspective of someone trying to make money. Why sponsor you? The answer isn't "I win" because lots of people win, but rather the answer must be "I sell".

    If someone can afford to offer you hundreds of dollars in sponsorship then you must be able to sell enough of their products that they earn back hundreds (if not thousands) in profits. Otherwise it's a negative sum game and no business survives by NOT making money.

    As a sponsored player you become, in essence, an ambassador for that company which means that through your efforts alone you must SELL SELL SELL!

    If, for example, I were to sponsor someone it would have to be the kind of person who would promote SEWA-Darts.com SO WELL that the traffic would increase (bear in mind I still get up to and over ONE MILLION hits a month) to a point that my advertisers would be willing to pay more to advertise on the site (these days it barely covers the cost of my server and pipeline). Can you do that? Can you be so motivated and dedicated and professional that even after a stinging defeat at the oche you could still send THOUSANDS of people to this site EVERY DAY?

    That, my friends, is the kind of thing you must be capable of when asking the question: how do I get a sponsor.

    If you can do that, you won't have to ask how to get a sponsor but rather "which one do I want".

    Erik
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    Erik K. McVay
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    Rocky
    Senior Moderator
    Senior Moderator


    Joined: Feb 11, 2006
    Posts: 2634
    Location: Parkhill Ontario Canada

    PostPosted: Thu Aug 01, 2013 1:45 pm    Post subject: Reply with quote

    Well siad erik..like steven..promotes and makes awesime sales for cosmo and puma darts...he promotes daily and sends them lots of business...they are geting a great return for their sponsorship from him! And me of course
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    Steven Ringer Wilcox, #1 WDF RANKED YOUTH IN NORTH AMERICA...WAY TO GO STEVEN
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    Erik
    COMMANDANT
    COMMANDANT


    Joined: Jun 1, 2003
    Posts: 9887
    Location: Moses Lake WA

    PostPosted: Thu Aug 01, 2013 2:47 pm    Post subject: Reply with quote

    Rocky wrote:
    Well siad erik..like steven..promotes and makes awesime sales for cosmo and puma darts...he promotes daily and sends them lots of business...they are geting a great return for their sponsorship from him! And me of course


    That's the key Smile
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    Erik K. McVay
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