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    Dartplayer Dot Net :: View topic - Dart Player Demographics
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    Dart Player Demographics

     
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    Dart_talker
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    Joined: Sep 05, 2005
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    PostPosted: Sat Sep 24, 2011 5:28 pm    Post subject: Dart Player Demographics Reply with quote

    Maybe this could prove helpful...

    Quote:

    Dart Player Demographics

    Dear fellow darting enthusiasts.

    One of the main questions I receive when discussing the merits of a pro tournament in America to corporate sponsors is " What are the demographics?" and "Who are your audience?" Even when I speak with dart and equipment manufacturers, they don't have viable data on who we are and the consumer purchasing power we represent. So, if we are going to reach the levels we need, I respectfully ask you for your help in filling out a simple survey.

    Your help is greatly appreciated.

    Sincerely,

    John Lewis
    President
    Elite Dart Players Association of America

    Survey link:
    http://freeonlinesurveys.com/rendersurvey.asp?sid=h3hjz7hvamjwp4y963814#.Tn5MR5og21Q.gmail

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    BlackHorse
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    Joined: Apr 05, 2006
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    Location: Victoria, BC, Hoofhearted Stables

    PostPosted: Sat Sep 24, 2011 7:05 pm    Post subject: Reply with quote

    did dat.
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    Agent5432
    DART SGT. MAJOR
    DART SGT. MAJOR


    Joined: Mar 07, 2006
    Posts: 2231

    PostPosted: Mon Sep 26, 2011 4:24 am    Post subject: Reply with quote

    Got these from the ADO way back when I was looking for sponsors. It will be interesting to see which way they changed.


    DEMOGRAPHIC PROFILE
    December, 2000

    Personal data:
    members’ average age is 38; they have an average household income of $56,564.

    Most commonly mentioned occupations are: 19% trades; 16% technology/telecommunications; 13% professional, including financial arenas, engineering, writers and sales representatives; 12% government workers; 10% real estate-related fields.

    When it comes to vehicles, 70% own passenger cars; 43% own trucks; 10% own vans and 9% own SUVs (percentages do not equal 100 due to multiple-vehicle households) Most popular vehicles owned are: Ford (24%); Chevrolet (22%); Dodge (15%); Pontiac (11%); Toyota (10%).

    Favorite participation sports (other than darts) are: golf, 16%; fishing 13%; baseball, 10%; billiards and bicycling, 8% each; bowling, 7%.

    Favorite spectator sports (other than darts) are: football and baseball, 17% each; basketball and auto racing/NASCAR, 9% each; golf, 8%.
    Those spectator sports are often viewed on sports channels, with favorites being: ESPN, 66%; Fox 21% and other sports channels, 22%.

    Most common other hobbies: other sports, 71%; sewing and crafts, 23%; reading, 20%; gardening, 17%; photography, 11%

    Dart players are increasingly tech-savvy. Eighty-eight percent have Internet access, up from about 50% in 1995. Of those who have Internet access, 76% use a standard modem. Users average eight hours per week online. Online services are most commonly used for: e-mail communication, 90%; work, 54%; darts activities, 45%; other sports activities, 37%; games, 36%; school, 25%; and music, 15%.

    Spending habits:
    members say they spend an average of $968 per month on personal entertainment per household. They eat out an average of 2.7 times per week. Eighty-two percent consume alcohol; of those, 82% prefer beer; 25% liquor and 6% wine (percentages do not equal 100 due to multiple answers).

    Fast-food preferences are: Wendy’s, 27%; Burger King, 22%; Taco Bell, 15%; McDonald’s, 7%

    Soft drink preferences are: Coke, 53%; Pepsi, 43%; Mountain Dew 8% and Dr. Pepper 7%
    Starbucks is far and away the favorite coffee house, named by 40%, with Waffle House in second place with 12%. Denny’s and Cup A Joe each were named by 4%.
    Dunkin’ Donuts was named by 46% as the favorite donut or bagel shop, with Einstein Bagels second at 8%. Brueggers Bagels garnered votes from 5% and Krispy Kreme from 3%

    Dart players are Wal-Mart shoppers. Wal-Mart was named as the favorite place to by sports clothing and equipment by 14%; electronics items by 15%; clothes by 17%; music by 15% and videos by 17%. Only for electronics items did another retailer beat out Wal-Mart: Best Buy was named the favorite for electronics by 20%; Circuit City was a distant third at 8%.

    For sports clothing and equipment, Big 5 and Foot Locker got the nod from 8% each; for clothes, Penney’s was the second-place choice with 9%; Best Buy was second for music with 13%. For videos, Blockbuster was named by 10%, followed in third by Best Buy at 9%.

    Dart participation:
    Respondents attend an average of nine tournaments each year. Factors that determine tournament attendance are (multiple answers provided): distance, 70%; cost, 48%; event pay-out, 44%; work schedule, 41%; reputation of host, 25%.

    Favorite dart products are: (responses are listed by most common answers given, even if some products are produced by others listed)

    Dartboards: Nodor, 29%; Accudart, 26%; Winmau, 23%

    Darts: Accudart, 90%; Bottelsen, 16%; Unicorn, 15%; Harrow and Black Widows, 9% each.


    http://sewa-darts.com/modules.php?name=Forums&file=viewtopic&t=2484&highlight=demographics
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    jakesy
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    Joined: Oct 19, 2009
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    PostPosted: Mon Sep 26, 2011 5:48 am    Post subject: Reply with quote

    Took the survey. Not very in depth Not sure how much marketing data could be obtained by that one.
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    magic
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    Joined: Jul 02, 2008
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    PostPosted: Tue Sep 27, 2011 2:35 pm    Post subject: Reply with quote

    $968 per month on personal entertainment?? who has a extra grand a month to blow?? that number cant be real.
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    Dart_talker
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    Joined: Sep 05, 2005
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    PostPosted: Tue Sep 27, 2011 4:45 pm    Post subject: Reply with quote

    another demographic survey:
    Quote:

    MLD Demographics of Dart Players

    Major League Darts Major League Darts (MLD) is collecting dart player demographics to present to potential sponsors of MLD and it's events. This information is valuable to the expansion of darts as a sport in North America and your participation is greatly appreciated.

    Your information cannot be tracked back to you and will only be used by MLD and it's affiliates and not be sold to anyone else.

    Please help us gather this crucial information. Thanks

    http://www.kwiksurveys.com/online-survey.php?surveyID=OKMEOI_7211577


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